Recruitment managers at ICICI Prudential Life Insurance needed help to sign up potential candidates (retired individuals) as insurance sales advisors.
We delivered a series of pseudo-documentary films that spoke about the life of an insurance advisor from the perspective of his/her family members. The film harps on the insight of how a single appreciation from the loved ones can make one’s day; and subtly dovetails the salient talk points of the offerings through dialogues.
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