Aditya Birla Sun Life Mutual Fund introduced a revolutionary app, Active Account, for its investors to help them earn on their savings.
To park the message across, we made the index-finger aka the swiping finger our protagonist of the film. We personified him and gave him the heroic-character to convince the viewer of the benefits of the app. We also added a colourful and playful animation to grab more eyeballs.
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